091: Geocaching Entrepreneur Ends Her Hunt for “One More Sale” by Launching a Membership


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Lisa Breitenfeldt launched a business selling geocaching equipment in 2005. Ten years later, she had a line of products and some success, but lots of competition. Instead of continuing to chase sales and new products, she asked her mailing list what they might want out of a box subscription - and got the feedback that transformed her business.

Now, at Cache Advance, Lisa sends her members a fun box of geocaching and awesome outdoor gear each month. She’s scaled her business to nurture her very best customers while massively reducing her workload and de-stressing her life.

Today, Lisa joins the podcast to tell the story of how she coped with her niche becoming rife with competition, built a new business to the exact specifications of her best customers, and stopped chasing sales for good.

Get Access to the Full Show Notes!

To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/91

127 episodes