TIME Senior Correspondent Charlotte Alter hosts candid conversations with the people who shape the world, about the forces that shape them. Tune in each Thursday to meet TIME's Person of the Week.
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Better News: Post & Courier uncovers new revenue with mini-publisher model
Manage episode 243995683 series 1535123
Content provided by AllJournalismPod LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AllJournalismPod LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The Post & Courier of Charleston, South Carolina was in dire straights. Its traditional revenue streams — print advertising and circulation — were in decline and the newspaper needed to find a way to reverse that trend — and fast.
The Post & Courier's solution, according to Executive Editor Mitch Pugh, was to take a mini-publisher approach, which mobilized the editorial and sales teams into creating new content products in areas like food, politics and real estate. Over two years, the initiative generated almost $900,000 in new product revenue and increased digital subscriptions by 250 percent.
In April, Pugh wrote a report for the American Press Institute's Better News Initiative to share some of the lessons The Post & Courier's staff learned by adopting its mini-publisher model. Read the full report here.
The Better News podcast is a partnership between It’s All Journalism and the American Press Institute to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Newsroom Initiative and b) to share replicable strategies and tactics that benefit the news industry as a whole. Sign up for the Better News newsletter to receive news about the latest resources, case studies and insights. For more news about the It’s All Journalism podcast and future episodes of Better News, sign up for the weekly IAJ newsletter.
Learn more about your ad choices. Visit megaphone.fm/adchoices
342 episodes
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Manage episode 243995683 series 1535123
Content provided by AllJournalismPod LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AllJournalismPod LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The Post & Courier of Charleston, South Carolina was in dire straights. Its traditional revenue streams — print advertising and circulation — were in decline and the newspaper needed to find a way to reverse that trend — and fast.
The Post & Courier's solution, according to Executive Editor Mitch Pugh, was to take a mini-publisher approach, which mobilized the editorial and sales teams into creating new content products in areas like food, politics and real estate. Over two years, the initiative generated almost $900,000 in new product revenue and increased digital subscriptions by 250 percent.
In April, Pugh wrote a report for the American Press Institute's Better News Initiative to share some of the lessons The Post & Courier's staff learned by adopting its mini-publisher model. Read the full report here.
The Better News podcast is a partnership between It’s All Journalism and the American Press Institute to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Newsroom Initiative and b) to share replicable strategies and tactics that benefit the news industry as a whole. Sign up for the Better News newsletter to receive news about the latest resources, case studies and insights. For more news about the It’s All Journalism podcast and future episodes of Better News, sign up for the weekly IAJ newsletter.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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Similar to It's All Journalism
TIME Senior Correspondent Charlotte Alter hosts candid conversations with the people who shape the world, about the forces that shape them. Tune in each Thursday to meet TIME's Person of the Week.
…
continue reading
What if instead of being on the brink of disaster, we’re on the cusp of a better world? No one can deny the challenges the world faces, from pandemics to climate change to authoritarianism. But pessimism and despair are too easy a response. Each week, Progress Network Founder Zachary Karabell and Executive Director Emma Varvaloucas convene a diverse panel of experts to discuss the central issues of our era, including sustainability, polarization, work, and the economy, and make the case for ...
…
continue reading
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…
continue reading
As She Rises brings together local poets and activists from throughout North America to depict the effects of climate change on their home and their people. Each episode carries the listener to a new place through a collection of voices, local recordings and soundscapes. Stories span from the Louisiana Bayou, to the tundras of Alaska to the drying bed of the Colorado River. Centering the voices of native women and women of color, As She Rises personalizes the elusive magnitude of climate cha ...
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continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
The day’s news made fast, fair and fun – in 10 minutes. Erica Mandy is like a trusted friend who always ‘gets’ both sides. She’s a veteran journalist who was tired of talking heads, alarmist headlines and monotone voices, so she created something different. The NewsWorthy is packed with politics, tech, business and entertainment from a variety of sources -- brought together in one, convenient place (and with a fun twist). Join the thousands of people already listening each weekday!
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
Love stories from listeners of Barangay LSFM are featured in this weekly radio program. Listen in as Papa Dudut reads the letter of a "kabarangay" who shares his/her heartfelt experience. A dramatization brings the audience closer to feeling the joy, the pain, the ups and downs of being in love--something that each one of us can relate to.
…
continue reading
Stories of the human heart. A candid, unscripted conversation between two people about what's really important in life: love, loss, family, friendship. When the world seems out of hand, tune in to StoryCorps and be reminded of the things that matter most.
…
continue reading
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