Episode 5 with KRISTEN BERMAN: Designing Products to Make Us Happy, Healthy, & Wealthy


Manage episode 247956198 series 2582415
By Nick Hobson. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Kristen Berman ( is co-founder along with Dan Ariely of, , a behavioral product design company. Irrational Labs helps companies and nonprofits understand and leverage behavioral economics and behavioral science to increase the health, wealth and happiness of their users. She also co-founded , a similar initiative dedicated to improving the financial well-being for low to middle Americans. Kristen’s work has been featured in , , and She was on the founding team for the behavioral economics group at Google, a group that touches over 26 teams across Google, and she hosted one of the top behavioral change conferences globally, StartupOnomics. She co-authored a series of workbooks called Hacking Human Nature for Good: A practical guide to changing behavior, with Dan Ariely. These workbooks are being used at companies like Google, Intuit, Netflix, Fidelity, Lending Club for business strategy and design work.

47 episodes