New Ideas, Old Brain Quick Bit #5: Self Versus Other Cultural Considerations and Team Creativity

It's All Just a Bunch of BS

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When it comes to differences in cultural experiences, the general distinction is between individualistic culture and collectivistic culture. The former being tapping into our individual selves and the latter tapping into our relational or interdependent selves. Geopolitically and ethnically, these generally map onto Western vs Eastern cultures. But our psychology can toggle between the two and either (or both) can manifest themselves in more local teams, groups, and workplace organizations. So, here’s a question: When it comes to team performance and creativity in workplace groups, which one leads to better working outcomes?

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