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FMF030 - Marketing Pillar Three: Internal Marketing
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Manage episode 207279690 series 1541960
Internal marketing is all about marketing to your existing client database, and the best thing about this is you’ve already done all the hard work. You’ve already collected their details, because they’ve made a past enquiry and supplied you with their email or postal address, or they have used your services or purchased your product from you and are now a happy client.
In this episode I discuss:
* YOUR CLIENT DATABASE IS GOLD
* MISTAKES I MADE WITH MY OWN DATABASE (Sad Story)
* MY TOP 16 INTERNAL MARKETING TIPS
1. TELEVISIONS
2. PUT UP SIGNS THAT SAY 'WE HAVE A WEBSITE'
3. PICTURES & POSTERS ON WALS
4. COMPANY BROCHURES
5. CLIENT RECEIPTS
6. INTERNAL MARKETING SURVEYS
7. ON-HOLD MESSAGES
8. ANSWERING MACHINE MESSAGES
9. SIMPLE LETTERS
10. A SIMPLE THANK YOU NOTE
11. NEWSLETTERS
12. EMAIL DATABASE
13. SHORT MESSAGE SERVICE – ‘SMS’ (TEXT)
14. CLIENT SATISFACTION SURVEYS
15. REVIEWING AND REACTIVATING CLIENT FILES
16. KEEP INTERNAL MARKETING CONSISTENT
This is just my top 16 internal marketing ideas, and this is not a complete list of ideas – it’s endless once you put on your thinking cap.
Visit my website https://www.tysonfranklin.com/news for more detailed notes or email me at tf@tysonfranklin.com if you have any questions.
It's No Secret Business Conference - CAIRNS
On the 17th and 18th of August 2018. I will be holding a 2-Day It's No Secret Business Conference in Cairns and this year's theme is 'Communication, Persuasion and Influence'. My Keynote Speaker is David M Frees from Pennsylvania, who was also my guest on Podcast Episode 2. Bookings are NOW OPEN, and for more details, please visit my EVENTS page. (Limited to 50 attendees)
There are two more international guests and seven local speakers lined up for this unique event.
FREE DOWNLOADS:
First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.
211 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on May 06, 2023 20:10 (). Last successful fetch was on October 13, 2022 19:44 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 207279690 series 1541960
Internal marketing is all about marketing to your existing client database, and the best thing about this is you’ve already done all the hard work. You’ve already collected their details, because they’ve made a past enquiry and supplied you with their email or postal address, or they have used your services or purchased your product from you and are now a happy client.
In this episode I discuss:
* YOUR CLIENT DATABASE IS GOLD
* MISTAKES I MADE WITH MY OWN DATABASE (Sad Story)
* MY TOP 16 INTERNAL MARKETING TIPS
1. TELEVISIONS
2. PUT UP SIGNS THAT SAY 'WE HAVE A WEBSITE'
3. PICTURES & POSTERS ON WALS
4. COMPANY BROCHURES
5. CLIENT RECEIPTS
6. INTERNAL MARKETING SURVEYS
7. ON-HOLD MESSAGES
8. ANSWERING MACHINE MESSAGES
9. SIMPLE LETTERS
10. A SIMPLE THANK YOU NOTE
11. NEWSLETTERS
12. EMAIL DATABASE
13. SHORT MESSAGE SERVICE – ‘SMS’ (TEXT)
14. CLIENT SATISFACTION SURVEYS
15. REVIEWING AND REACTIVATING CLIENT FILES
16. KEEP INTERNAL MARKETING CONSISTENT
This is just my top 16 internal marketing ideas, and this is not a complete list of ideas – it’s endless once you put on your thinking cap.
Visit my website https://www.tysonfranklin.com/news for more detailed notes or email me at tf@tysonfranklin.com if you have any questions.
It's No Secret Business Conference - CAIRNS
On the 17th and 18th of August 2018. I will be holding a 2-Day It's No Secret Business Conference in Cairns and this year's theme is 'Communication, Persuasion and Influence'. My Keynote Speaker is David M Frees from Pennsylvania, who was also my guest on Podcast Episode 2. Bookings are NOW OPEN, and for more details, please visit my EVENTS page. (Limited to 50 attendees)
There are two more international guests and seven local speakers lined up for this unique event.
FREE DOWNLOADS:
First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.
211 episodes
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