056 - Dat Earned Media (with Emily Naismith)

Jacky Winter Gives You The Business

This week! We’re going through our open tabs and will be discussing the perils of government funded arts organisations, what happens when clients sue their ad agencies, and the structure of trust!

Helping us bring some outside perspective today is our special guest Emily Naismith.

Emily is a writer, creative and strategist. She hosts the food podcast Ingredipedia which has been listed by The Age as one of the top Australian podcasts and writes columns on Broadsheet called Snack Detective and Food We Fight About. Currently she is Director of Branded Content at Broadsheet Studio, which was just named Branded Content Studio of the Year at the Mumbrella Publish Awards. She’s also worked in the creative department of Clemenger BBDO Melbourne and for publications including Lifelounge and The Thousands. Recently she’s worked on campaigns for Disney, Mercedes, NAB and the AFL among many more.

Remember! We are now an ENHANCED podcast. That's right - If you listen to our podcast in Overcast or Pocket Casts, or Castro, you can get super special images, links, and chapter breaks in your player while you listen.

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Intro

Ingredipedia
http://ingredipedia.com.au/

Snack Detective
https://www.broadsheet.com.au/national/food-and-drink/article/snack-detective-homemade-mcdonalds-australian-facebook-group-dedicated-recreating-maccas-home

Food We Fight About
https://www.broadsheet.com.au/national/series/food-we-fight-about

Lara

Is the Way Australia Funds the Arts a Recipe for Mediocrity?
https://www.nytimes.com/2018/09/02/arts/australia-performing-arts-funding.html

Dead Puppet Society
http://deadpuppetsociety.com.au/

NYT Australia Facebook Group
https://www.facebook.com/groups/nytaustralia/

The Australian Letter
https://www.nytimes.com/series/nyt-australia-newsletter

Ilya Milstein’s Illustration for The New York Times
https://www.nytimes.com/2018/09/06/world/australia/how-does-australia-see-itself-australia-letter71.html

Jeremy

Test case opens in Supreme Court with Ikon accused of overseeing a ‘failed campaign’
https://mumbrella.com.au/test-case-for-ad-industry-opens-in-supreme-court-as-ikon-accused-of-overseeing-a-failed-campaign-540141

Hair-care brand suing Ikon for ‘failed’ campaign believed it was going to be a ‘smash’, court told
https://mumbrella.com.au/hair-care-brand-suing-ikon-for-failed-campaign-believed-it-was-going-to-be-a-smash-court-told-540297

Experts divided on Ikon TV ad as historic court case rumbles on
https://mumbrella.com.au/experts-divided-on-ikon-tv-advert-historic-court-case-rumbles-on-541514

Ikon dismisses ‘disgraceful’ allegation, as Advangen presses case against ‘Gone With The Wind’ TV ad
https://mumbrella.com.au/ikon-dismisses-disgraceful-allegation-as-advangen-presses-case-against-gone-with-the-wind-tv-ad-541765

Ikon raises prospect of ‘nervous advertising industry’ as Supreme Court test case concludes
https://mumbrella.com.au/ikon-raises-prospects-of-nervous-advertising-industry-as-supreme-court-test-case-concludes-541986

Jane Caro’s Twitter
https://twitter.com/JaneCaro?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Emily

Leadership and the Structure of Trust
http://www.europeanbusinessreview.com/leadership-and-the-structure-of-trust/

Emily's Socials

Ingredipedia Podcast Website
http://ingredipedia.com.au/

Thumbs Up / Thumbs Down

Gourmet Makes
https://www.youtube.com/playlist?list=PLKtIunYVkv_RezN3GB12YA8orYOScQUdA

It’s Alive with Brad
https://www.youtube.com/playlist?list=PLKtIunYVkv_S7LqWqRuGw1oz-1zG3dIL4

Better Call Saul Insider Podcast
http://podbay.fm/show/966297954

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