076 - Directors of First Impressions (with Erika Geraerts, Fluff)

Jacky Winter Gives You The Business

This week! We’re going through our open tabs and will be discussing the search for Generation Z, Pandora’s new sonic logo, and the importance of morale and motivation as management tools.

Helping us bring some outside perspective today is our special guests Erika Geraerts.

Erika is an impressive woman. First, she co-founded content agency Willow & Blake, co-directing the company for five years. Then in 2013, she co-founded skincare company frank body, which went on to become an international beauty sensation. In 2016, Erika left Willow & Blake and frank body, and has since been working on her new venture in beauty, Fluff – a brand with a mission to empower and draw inspiration from teenage girls, simplifying beauty products and embracing reality. We’ve mentioned Fluff various times on the podcast because of Erika’s refreshingly transparent approach of sharing the ins and outs of building the business. We are so super delighted to have her here.

Remember! We are now an ENHANCED podcast. That's right - If you listen to our podcast in Overcast or Pocket Casts, or Castro, you can get super special images, links, and chapter breaks in your player while you listen.

---

Featured links from our discussion - Want to get these in your inbox every Friday? Sign up for our text-only tinyletter at tinyletter.com/jackywinter

---

Intro

Willow & Blake
http://www.willowandblake.com/

Frank Body
https://www.frankbody.com/au/

Fluff
https://itsallfluff.com/

Lara

In Search of Generation Z
https://newrepublic.com/article/153400/search-generation-z

Jeremy

Pandora Unveils its First Sonic Logo
https://adage.com/creativity/work/pandora-sonic-logo/1729321

JWGYTB episode 062
http://jackywinter.givesyouthe.biz/41d0f036

The Culture Gabfest “New Theme Song” Edition
http://www.slate.com/articles/podcasts/culturegabfest/2014/12/slate_s_culture_gabfest_comes_up_with_new_theme_music_out_with_the_old_in.html

Fluff newsletter
https://itsallfluff.com/newsletter/

Mastercard sonic logo
https://www.fastcompany.com/90305949/mastercard-just-launched-a-sonic-logo-heres-what-it-sounds-like

Gimlet media - Chompers
https://www.gimletmedia.com/chompers

The Veni, Vidi, Vici of Voice
https://www.wired.com/story/voice-technology-content-commerce/

Erika

Michael Seibel Tweet
https://twitter.com/mwseibel/status/1096436630347407360

Erika’s Socials

Fluff’s website
https://itsallfluff.com/

Fluff’s Instagram
https://www.instagram.com/itsall.fluff/?hl=en

Thumbs Up / Thumbs Down / Shaka

Designtitles.com
https://designtitles.com/

Billie Eilish’s socials
https://www.instagram.com/wherearetheavocados/?hl=en

---

If you like the show or these links or think we sound like nice people, please go and leave us a rating or review on iTunes. It helps other people find the show and boosts our downloads which in turn lets us know that what we're doing is worth doing more of!

To subscribe, view show notes or previous episodes head on over to our podcast page at http://jackywinter.givesyouthe.biz/

Special thanks to Jacky Winter (the band, with much better shirts than us) for the music.

Listen to them over at Soundcloud.

Everything else Jacky Winter (us) can be found at http://www.jackywinter.com/