Finding Freedom through Natural Products that Actually Work - with Ira Green


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By Jennifer Zalev. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

After being diagnosed with an inflammatory condition, and learning about all of the foods that contribute to inflammatory flare-ups, I still wasn’t entirely educated on the effects of harmful chemicals and how they may be contributing to my condition. After chatting with a past guest about chemical-free living, I started to really think about what I was putting on my skin and inevitably into my body on a daily basis. I decided to slowly start making the transition to natural products and figured that my daily clinical deodorant should be the first to go! And so, my quest began…

I was getting pretty discouraged with trying to find a deodorant comparable to my clinical version that is, until I found Freedom. You can head over to the Jennifer Zee website to read all about my findings but for now I’m super excited because I have the CEO and founder of Freedom Ira Green.

Ira Green is the CEO and founder of Freedom Deodorant. Citing “Mother and Dishwasher” as her occupation right beside “CEO and founder,” she is fiercely loyal and devoted to her daughters and friends.

“A couple of years ago, three of my friends were diagnosed with breast cancer,” recalls Ira. “Their doctor recommended that they use natural cosmetic and hygienic products, including staying away from normal antiperspirant. According to the FDA, antiperspirant is a 'drug'—did you know that? I didn’t, and I decided to never touch it again! Well, that wasn’t so easy. The alternatives didn’t work. They smelled like trees, or had to be scooped out of a pot, or had perfumes in them, or claimed to be 'all-natural' when they weren’t. So I was left with the question of what to do. My answer was to make my own all-natural deodorant in my kitchen, just for me, my daughters and my friends.”

Fast forward two years and Freedom Deodorant is sold at the Four Seasons, Miraval, Mandarin Oriental, Ritz Carlton, Anthropoligie and many others. This was done with lots of hard work. Ira never paid influencers or took money from big investors, though that would have made it easier. Freedom is a small company that supports The Caring Place, the Nevada Childhood Cancer Foundation and the American Cancer Society. Ira has a passion for helping anyone who has been affected by cancer to lead an easier life, and we just had the opportunity to sponsor a couple of kids battling cancer to go to summer camp!”

In this episode Ira and I chat about:
➤ Making natural feel normal and luxurious.
➤ How to determine if a product is actually natural.
➤ The top beauty and hygiene products lurking in our cupboards that we should replace with a natural version right away.
➤ Top chemicals to avoid.
➤ Women in business.
➤ Finding the right mentor.
➤ Overcoming business disasters.
➤ How to break through tunnel vision to see the impact that we are having on the people around us.
➤ Balancing out good and bad days as an entrepreneur
➤ Women supporting women.


For more plant-based inspiration, coaching and education, visit:

If you’re like me and have endometriosis then you’re going to want to visit my 6-weeks to Thriving with Endometriosis website to learn more on how you can begin to reduce pain and thrive with this inflammatory condition:

AND Learn from 20 world-renowned experts with my plant-based online

42 episodes