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The Art and Science of Social Media with Cynthia Johnson
Manage episode 226863939 series 2137786
Content provided by Audacy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audacy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When it comes to the world of social media, I guess you could say that I see it as a necessary evil.
While I do see the value in it, by no means have I perfected it. That said, there are people who dominate the social media landscape. They’re known as “influencers.”
Today on the show we have one of the original influencers, Cynthia Johnson.
With nearly two million Twitter followers, Johnson has become known as the go-to expert on all things branding when it comes to the various social media platforms.
Hence the name of her newly released book, Platform: The Art and Science of Personal Branding.
Platform is the why-to, how-to handbook for everyone who wants to develop and manage a personal brand.
In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth.
If you’ve ever wondered how your favorite influencers found their voices and built their audiences, you will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
Have a money question? Email me here.
We love feedback so please leave us a rating or review in Apple Podcasts.
"Jill on Money" theme music is by Joel Goodman, www.joelgoodman.com.
Connect with me at these places for all my content:
https://twitter.com/jillonmoney
https://www.facebook.com/JillonMoney
https://www.instagram.com/jillonmoney/
https://www.youtube.com/c/JillSchlesinger
https://www.linkedin.com/in/jillonmoney/
http://www.stitcher.com/podcast/jill-on-money
To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy
Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
1876 episodes
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Manage episode 226863939 series 2137786
Content provided by Audacy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audacy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When it comes to the world of social media, I guess you could say that I see it as a necessary evil.
While I do see the value in it, by no means have I perfected it. That said, there are people who dominate the social media landscape. They’re known as “influencers.”
Today on the show we have one of the original influencers, Cynthia Johnson.
With nearly two million Twitter followers, Johnson has become known as the go-to expert on all things branding when it comes to the various social media platforms.
Hence the name of her newly released book, Platform: The Art and Science of Personal Branding.
Platform is the why-to, how-to handbook for everyone who wants to develop and manage a personal brand.
In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth.
If you’ve ever wondered how your favorite influencers found their voices and built their audiences, you will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
Have a money question? Email me here.
We love feedback so please leave us a rating or review in Apple Podcasts.
"Jill on Money" theme music is by Joel Goodman, www.joelgoodman.com.
Connect with me at these places for all my content:
https://twitter.com/jillonmoney
https://www.facebook.com/JillonMoney
https://www.instagram.com/jillonmoney/
https://www.youtube.com/c/JillSchlesinger
https://www.linkedin.com/in/jillonmoney/
http://www.stitcher.com/podcast/jill-on-money
To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy
Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
1876 episodes
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Similar to Jill on Money with Jill Schlesinger
Bitcoin groundbreakers share personal stories of how Bitcoin is changing lives for the better. Host Mauricio Di Bartolomeo, co-founder and CSO of Ledn, speaks with leading Bitcoin voices, entrepreneurs, and human rights advocates to hear their unique journey and practical real-world examples of how Bitcoin has made a positive impact in their lives. Brought to you by Ledn, a leading financial services company built for Bitcoin & digital assets. Ledn offers a suite of lending, saving and tradi ...
…
continue reading
Named 2023 Best Personal Finance podcast by Bankrate.com, The Stacking Benjamins Show has a light and friendly tone. Hosts Joe Saul-Sehy and OG aim to make financial literacy fun for all as they sit around the card table in Joe's Mom's half-finished basement and talk with experts about personal finance, saving, investing, and important money trends. As Fast Company once wrote, the Stacking Benjamins podcast "strikes a great balance of fun and functional." So join Joe and OG every Monday, Wed ...
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Paisa Vaisa is India's leading podcast on personal finance with 1m+ downloads, 130+ hours of content and conversations, 150+ guests, and 300+ episodes. Since 2017, Paisa Vaisa has interviewed experts across the spectrum of personal finance covering diverse topics such as mutual funds, stocks, housing, loans, education, crypto, and much more. Listen in now to make smarter decisions with your money!
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…
continue reading
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You can afford anything, but not everything. We make daily decisions about how to spend money, time, energy, focus and attention – and ultimately, our life. How do we make smarter decisions? How do we think from first principles? On the surface, Afford Anything seems like a podcast about money and investing. But under the hood, this is a show about how to think critically, recognize our behavioral blind spots, and make smarter choices. We’re into the psychology of money, and we love metacogn ...
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