Ep 315: Category Design
Manage episode 348948815 series 2910328
By Judy Weber, Women's Scaling Expert & Business Strategist, Judy Weber, Christian Women's Scaling Expert, and Business Strategist. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
What is Category Design (& How to Create Your True Category of One). The market is saturated with strategies & tactics focused on differentiating you from the competition. Premised on the idea ‘I’m better than others.' A more effective marketing strategy is to carve out your own segment of the market. Not paying mere lip service to a category of one’ but actually designing (& owning) your own. Listen to learn: - what category design is - why it’s the most powerful marketing strategy to scale your business - the steps to category design DOWNLOAD my Ultimate Scaling Guide: judyweber.co/mastermind