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Defining What is an Influencer (EP.04)
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What is an ‘influencer’? How does one gather an online following? Being an influencer means that you are a thought-leader and a substantial amount of people enjoy the content that you produce online. But how does that start? Julius CEO Mark Gerson chats with Chad De Luca from Publicis Media Sports about becoming an influencer and how influencer marketing can blend with traditional advertising.
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