S03.EP11 - Debunking Branding BS with Austin Franke

JUST Branding

Content provided by JUST Branding - by Jacob Cass & Matt Davies, JUST Branding - by Jacob Cass, and Matt Davies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by JUST Branding - by Jacob Cass & Matt Davies, JUST Branding - by Jacob Cass, and Matt Davies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

2+ y ago 59:36

MP3•Episode home

Austin Franke is a brand strategist and the founder of WooPunch, a brand & design consultancy rooted in the science of how brands grow.

Austin is going to be sharing his approach to brand, which is a less conventional approach, based on behavioral science and other evidence-based fields.

We’re going to “debunk” or at least throw a few punches around in regards to what Austin calls “Branding Bullshit”.

In particular, brand differentiation, customer engagement, brand purpose from a values viewpoint, loyalty marketing, and how designers can truly help a brand grow beyond the typical clichés.

Now get into your corners, and welcome to the ring, Austin Franke.

101 episodes

#Arts #Graphic Design #JUST Branding - by Jacob Cass & Matt Davies #JUST Branding - by Jacob Cass #Matt Davies