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Market-Testing Your Idea
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In Episode 3, we examine the process of market-testing your idea. It is a fundamental concept to be a lean, agile entrepreneur or have such a company. So many entrepreneurs and start-ups claim to be lean and agile but very few founders and startup teams apply these concepts well, and that includes, at times, both Dave and myself.
In this podcast, Paul Benevich and Dave Linhardt interview a new entrepreneur, Dave Salyers, who had planned on making a sizable investment into building his idea before market-testing it.
A conversation we had a few months ago influenced Dave Salyers to pivot his strategy and create a series of market tests before embarking on a more expensive solution. This episode takes you through his journey and market-testing process.
Enjoy …
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