#67: Alex Shadrow, Founder and CEO of Relovv, on Building a Sustainable Fashion Community with More Than 50,000 Members


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In the words of Christine Hunsicker who sold her first company to Yahoo for $850 million, "Alex will eat through a wall." Born in shopping paradise, Los Angeles, to a long line of sustainability entrepreneurs, Alex has always been passionate about conscious fashion. While in college at Boston University, Alex created a hobby-website called UNItiques to be a fun way for girls on campus to share closets. She was shocked when it spread to 600 campuses, and the demand from members outside of college continued to grow.

Meanwhile, Alex was recognized as the "Face of Sustainability," as well as awarded the "Best New Venture" of 16,000 students, which got the attention of Forbes, Entrepreneur Magazine, College Fashionista, and even TV show Project Runway Startup on Lifetime.

After graduating, Alex made it her mission to spread "relovving" fashion beyond the campus. She began developing Relovv, taking all the best pieces from UNItiques and combining them with new, unique features. Relovv launched in October 2018, and has been quickly backed by the prestigious Techstars Venture Accelerator. After launching Relovv, Alex was personally certified by Former Vice President Al Gore as a Climate Reality Leader, and is hailed as a speaker at world-class universities nationwide, including Harvard.

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