085 How to Grow Your Podcast by Being a Great Guest

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By Tim Wohlberg. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

You’ve been invited to be on someone else’s podcast. Great. Now, don’t screw this up!

It’s no secret that being a guest on another podcast is a great way to expand your reach, grow your authority, and potentially give your own podcast numbers a boost. Most importantly, you’re reaching ears who may be completely unfamiliar with your voice.

Hold the phone, podcaster. (For all of you youngens out there, holding the phone was something we used to do when we had physical phones attached to a landline and.. Oh forget it)

Not so fast, podcaster.

There are plenty of risks involved in being a guest on someone else’s podcast, not the least of which is you sound like a total megalomaniac/jerk/dumdum and the audience swears they’ll never waste their time listening to your show.

Opposite of the desired effect. So, how do you avoid it?

The truth is, there’s a real art to being a great guest. That’s why companies pay thousands of dollars to have their executives go through media training.

But, we don’t have time for all of that in this podcast - after all, it’s called just the tip.

I will share one key tip that, if you follow it, will significantly increase your chances of nailing your interview.

Here it is.

Be prepared.

No, that’s not more lead up. That’s the tip, “be prepared!”

Like a good boy-scout or girl-scout or genderless-scout, you have to be prepared for the interview. No. You. CANNOT. Wing it. Not if you want to actually have the interview benefit you and your podcast.

So, what does that mean? It means that you’ve done your homework. You know a little something about the podcast you’re about to be on and the host who you’ll be talking to. You have some notes in front of you and you know what it is that you’d like to share with their listeners (either a resource or a way for them to connect with you).

This level of preparedness is the bare minimum if you want your guest appearance to be a success.

There are many (many) more ways to ensure you knock it out of the park. So many, in fact, that I’m creating a program around it. It’s not ready yet. I just put it in the oven. But if you want first crack at it, then click here to sign up for the waitlist.

But, in the meantime. Do take advantage of the awesome promotional powers of being a guest and don’t screw it up by being unprepared.

Looking for the link to The Great Guest Game Plan? HERE IT IS

There are two sides to the guest coin. If you want to learn how to handle guests on your show, go back to these guest-focused podcasts:

How to Introduce Your Guest Properly

How to Get the Most Out of Your Guests

How to Warm Up Your Guest Before Recording

Should You Give Guests Your Questions

Demand a Takeaway

How to Save Your Podcast from Hijackers (aka Bad Guests)

How to Kill a Bad Podcast Interview

What is an Energy Mirror?

Extro Your Guest Like a Pro

Listen to more 5-minute episodes, explore my resources and check out my coaching packages at https://podcastperformancecoach.com/

Sign up for the wait list for the Great Guest Game Plan (coming soon).

88 episodes