Your Currency Is Connection: Making Your Brand Better Not Bigger with Julie M. Gile


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By Kathrin Hecht. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Conversation with Julie M. Gile

We talk about:

  • Julie’s passion & work as a brand photographer & why she claims: “Be better, not bigger!”
  • How she works to create authentic personal brand images
  • The personal stories that build the foundation for brands: “When you're getting involved with peoples personal brands […] that personal fuel sometimes comes from a dark place, a place of hurt.”
  • Vulnerabilty in personal brand stories
  • Deep-dive into Julie’s own touching personal story & what made her pick up the camera for the first time
  • “I ran away from my story for a very long time. […] When I started embracing it, so many things fell into place.”
  • How our own story connects with others
  • Internal struggles: Which parts of our stories to share and which not?
  • How do we define our limits?
  • Why Julie left her corporate job after an earth-shattering happening
  • Why human connection is so important to her
  • Creativity and why you don’t neccessarily have to follow a certain structure and ideal of growth
  • It’s possible to create a brand based on who you really are
  • Playing “small” & focusing on the things that matter
  • Productivity & success re-evaluated: Success has many forms
  • Questioning growth as only factor of success
  • Your story as key to connection & sales during lockdown and online-only times
  • The importance of white space
  • Tips for nurturing your business & building longterm connections
  • Building a business based on YOU and not on hustle

Episode resources:

33 episodes