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072: Know Your Market with Jill Soley
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When? This feed was archived on March 02, 2024 10:05 (). Last successful fetch was on October 14, 2022 00:00 ()
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Manage episode 242041557 series 2151619
“Just having a great product isn't enough, you actually have to know how to leverage marketing, and how to reach your market in order to build a business.” -Jill Soley
In this episode, Jay interviews Jill Soley, a Strategic Product and Marketing leader and author of Beyond Product. In Beyond Product, Jill interviewed over 50 startup founders, and in this episode, she shares some of the common mistakes that early-stage founders make with regard to marketing. Jay and Jill discuss her theory on the 5 stages of marketing, placing small bets, how to remain optimistic in the face of failure, how marketing needs to be thought of as a 2-way conversation with your customers, and so much more.
Visit https://jayrooke.com/072-Jill-Soley/ for resources and show notes.
Check out my website: https://jayrooke.com/
Follow me on:
Facebook: https://www.facebook.com/TribeCreator/
LinkedIn: https://www.linkedin.com/in/jayrooke
Twitter: https://twitter.com/JayRooke
Episode Highlights:
01:50 Beyond Product
07:27 Data Points
10:24 What Really is Marketing
17:00 Add Wisdom in the Marketplace
20:28 Stages of Marketing
26:54 Small Bets
31:15 Exiting the Business
35:39 Be Mission-Driven Regardless of Outcomes
43:46 Imposter Syndrome
131 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on March 02, 2024 10:05 (). Last successful fetch was on October 14, 2022 00:00 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 242041557 series 2151619
“Just having a great product isn't enough, you actually have to know how to leverage marketing, and how to reach your market in order to build a business.” -Jill Soley
In this episode, Jay interviews Jill Soley, a Strategic Product and Marketing leader and author of Beyond Product. In Beyond Product, Jill interviewed over 50 startup founders, and in this episode, she shares some of the common mistakes that early-stage founders make with regard to marketing. Jay and Jill discuss her theory on the 5 stages of marketing, placing small bets, how to remain optimistic in the face of failure, how marketing needs to be thought of as a 2-way conversation with your customers, and so much more.
Visit https://jayrooke.com/072-Jill-Soley/ for resources and show notes.
Check out my website: https://jayrooke.com/
Follow me on:
Facebook: https://www.facebook.com/TribeCreator/
LinkedIn: https://www.linkedin.com/in/jayrooke
Twitter: https://twitter.com/JayRooke
Episode Highlights:
01:50 Beyond Product
07:27 Data Points
10:24 What Really is Marketing
17:00 Add Wisdom in the Marketplace
20:28 Stages of Marketing
26:54 Small Bets
31:15 Exiting the Business
35:39 Be Mission-Driven Regardless of Outcomes
43:46 Imposter Syndrome
131 episodes
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