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072: Know Your Market with Jill Soley

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Manage episode 242041557 series 2151619
Content provided by Jay Rooke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Rooke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

“Just having a great product isn't enough, you actually have to know how to leverage marketing, and how to reach your market in order to build a business.” -Jill Soley

In this episode, Jay interviews Jill Soley, a Strategic Product and Marketing leader and author of Beyond Product. In Beyond Product, Jill interviewed over 50 startup founders, and in this episode, she shares some of the common mistakes that early-stage founders make with regard to marketing. Jay and Jill discuss her theory on the 5 stages of marketing, placing small bets, how to remain optimistic in the face of failure, how marketing needs to be thought of as a 2-way conversation with your customers, and so much more.

Visit https://jayrooke.com/072-Jill-Soley/ for resources and show notes.

Check out my website: https://jayrooke.com/

Follow me on:

Facebook: https://www.facebook.com/TribeCreator/

LinkedIn: https://www.linkedin.com/in/jayrooke

Twitter: https://twitter.com/JayRooke

Episode Highlights:

01:50 Beyond Product

07:27 Data Points

10:24 What Really is Marketing

17:00 Add Wisdom in the Marketplace

20:28 Stages of Marketing

26:54 Small Bets

31:15 Exiting the Business

35:39 Be Mission-Driven Regardless of Outcomes

43:46 Imposter Syndrome

  continue reading

131 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on March 02, 2024 10:05 (2M ago). Last successful fetch was on October 14, 2022 00:00 (1+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 242041557 series 2151619
Content provided by Jay Rooke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Rooke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

“Just having a great product isn't enough, you actually have to know how to leverage marketing, and how to reach your market in order to build a business.” -Jill Soley

In this episode, Jay interviews Jill Soley, a Strategic Product and Marketing leader and author of Beyond Product. In Beyond Product, Jill interviewed over 50 startup founders, and in this episode, she shares some of the common mistakes that early-stage founders make with regard to marketing. Jay and Jill discuss her theory on the 5 stages of marketing, placing small bets, how to remain optimistic in the face of failure, how marketing needs to be thought of as a 2-way conversation with your customers, and so much more.

Visit https://jayrooke.com/072-Jill-Soley/ for resources and show notes.

Check out my website: https://jayrooke.com/

Follow me on:

Facebook: https://www.facebook.com/TribeCreator/

LinkedIn: https://www.linkedin.com/in/jayrooke

Twitter: https://twitter.com/JayRooke

Episode Highlights:

01:50 Beyond Product

07:27 Data Points

10:24 What Really is Marketing

17:00 Add Wisdom in the Marketplace

20:28 Stages of Marketing

26:54 Small Bets

31:15 Exiting the Business

35:39 Be Mission-Driven Regardless of Outcomes

43:46 Imposter Syndrome

  continue reading

131 episodes

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