074: Frame Your Work Right with Neil Gordon


Manage episode 242417906 series 2151619
By Jay Rooke. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

“It's valuing our audience and what their plight is.” -Neil Gordon

In this episode, Jay has a great conversation around creating effective messaging with content coach, Neil Gordon. They discuss how to effectively position yourself relative to the problem you solve, and where it fits in the marketplace, as well as: how to get your expertise recognized, being more effective in networking situations, how to inspire a belief that change is possible, the importance of differentiating yourself from your competition, and so much more...

Visit https://jayrooke.com/074-Neil-Gordon/ for resources and show notes.

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Episode Highlights:

01:25 The Content Coach

07:33 No Drama Selling

10:35 Frame Your Work Right

18:06 Empowered

27:27 Get it Right the First Time

33:42 Creating the Trust

39:50 Get Them Invested

132 episodes