Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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095: Close the Gaps For Greater Brand Alignment with Rebecca Horan
Archived series ("Inactive feed" status)
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This feed was archived on March 02, 2024 10:05 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 253130853 series 2151619
Content provided by Jay Rooke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Rooke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
“You don't necessarily have to be as overt about it but it's really important that you as the brand, understand what those values are so that you can make sure that everything flows out of them in alignment.” -Rebecca Horan
In this episode, Jay talks with Rebecca Horan, founder of Plot Twist, a Brand Strategy Consulting firm. Rebecca works with an array of business owners on nailing their branding and messaging to that it is authentic and emotive. Jay and Rebecca discuss: how good branding is all about consistency, storytelling in branding, feeling vs. thinking your brand, getting market feedback, strategically investing in your brand, how to pivot your brand and so much more.
Visit https://jayrooke.com/095-Rebecca-Horan/ for resources and show notes.
Check out my website: https://jayrooke.com/
Follow me on:
Episode Highlights:
02:07 Loving the Brand
09:37 Branding and Consistency
17:30 The Meeting Point
23:15 How to Niche Down
29:38 Pay Attention to the Competition
31:39 Weave Your Values Into Your Brand and Reinforce
42:57 Unleash Your Great Skills
46:44 Weave Your Story Into Your Brand
131 episodes
Share
Archived series ("Inactive feed" status)
When?
This feed was archived on March 02, 2024 10:05 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 253130853 series 2151619
Content provided by Jay Rooke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Rooke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
“You don't necessarily have to be as overt about it but it's really important that you as the brand, understand what those values are so that you can make sure that everything flows out of them in alignment.” -Rebecca Horan
In this episode, Jay talks with Rebecca Horan, founder of Plot Twist, a Brand Strategy Consulting firm. Rebecca works with an array of business owners on nailing their branding and messaging to that it is authentic and emotive. Jay and Rebecca discuss: how good branding is all about consistency, storytelling in branding, feeling vs. thinking your brand, getting market feedback, strategically investing in your brand, how to pivot your brand and so much more.
Visit https://jayrooke.com/095-Rebecca-Horan/ for resources and show notes.
Check out my website: https://jayrooke.com/
Follow me on:
Episode Highlights:
02:07 Loving the Brand
09:37 Branding and Consistency
17:30 The Meeting Point
23:15 How to Niche Down
29:38 Pay Attention to the Competition
31:39 Weave Your Values Into Your Brand and Reinforce
42:57 Unleash Your Great Skills
46:44 Weave Your Story Into Your Brand
131 episodes
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Similar to Know Pain, Know Gain
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
Unlike other business podcasts. No filler and no fluff. HTE is a show for people looking to take charge of their lives and build a successful online business. People who are looking for their next business idea, getting started online, and how to start a business. We understand that starting a business and doing work that matters is not always easy, but it is worth it. Learn more at https://hacktheentrepreneur.com/podcasts/
…
continue reading
Weekly ideas, insights, and tips on management from Harvard Business Review.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
…
continue reading
The entrepreneurship podcast you can actually apply! The award-winning small business show covers creative ways to make money online and offline, including blogging, online business, freelancing, marketing, sales funnels, investing, and much more. Join 100,000+ listeners and get the business ideas and passive income strategies straight to your earbuds. No BS, just actionable tips on how to start and grow your side hustle. Hosted by Nick Loper of Side Hustle Nation.
…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
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Go offline with the Player FM app!
