From Mustang to Minivan: How Lee Iacocca Changed the Auto Industry


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By Knowledge@Wharton. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
The former head of Chrysler and Ford, who died last week at 94, will be remembered as a leader who fought through adversity and revolutionized the concept of the “celebrity CEO.”

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