When Giving Means Losing: Do Charitable Promotions Pay Off?


Manage episode 222059025 series 1776
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
Firms often run philanthropic campaigns in hopes of increasing customer loyalty and purchases. But does it always work? Recent Wharton research looks at that question in the context of an online taxi-booking platform.

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