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GM's Steve Girsky on Renewed Customer Focus, Overcapacity and the Volt
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Stephen J. Girsky, vice chairman of General Motors, says the company has a new emphasis on the customer even as it faces such challenges as industry-wide overcapacity, strong competition from rivals both in the U.S. and Europe, and slower-than-expected sales of the Volt. Wharton management professor John Paul MacDuffie asked Girsky to talk about these issues and others shortly before Girsky's presentation at the recent Wharton Leadership Conference. (Podcast with transcript)
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