A Harte Appetite: Granola


Manage episode 246084942 series 1256592
By KRCU. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
You’ve probably heard the old adage that breakfast is the most important meal of the day. You might have thought the phrase was coined by a committee of nutritionists or the Food and Drug Administration, but the truth is it actually originated in 1944 as part of a marketing campaign launched by General Foods to advertise breakfast cereal. Thus, the second most important ingredient in the widespread popularity of breakfast cereal is advertising. (The most important is sugar.) Though some of today's cereals are a far cry from the healthy foods their inventors envisioned, cereal itself nonetheless has played a vital role in the history of human civilization. Before humankind learned how to grow cereal, humans were hunters and wanderers and dependent upon the available supply of animals for food. Once humankind learned how to raise cereal for food, life changed from that of wanderers to that of people who could settle down in the same place and grow crops. This innovation paved the way for

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