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Lead, or Be Prepared to Follow — Marcus Sheridan on Leading With Trust
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In this episode of Lead with Trust, Marcus Sheridan — bestselling author of They Ask, You Answer and Endless Customers — joins Hannah Eisenberg to deliver a wake-up call for leaders still clinging to outdated marketing playbooks.
Marcus explains why the old “content is king” formula no longer drives growth in the age of AI, zero-click search, and omnichannel buyers — and what companies must do now to earn and keep customer trust.
What You’ll Learn:
- Why your 2020 marketing strategy is holding you back — and how to fix it
- How to stop outsourcing your voice and start building in-house trust
- Why imperfection and speed beat polish and delay
- How to practice Ethical Disruption — breaking industry norms that no longer serve your buyers
- A simple 90-day roadmap to rebuild your marketing for the new era
Marcus Sheridan, in His Words:
“Disrupt, or be disrupted. Lead, or be prepared to follow.” (37:21)
“You can’t outsource your voice and think that you’re going to become that voice of trust online.” (05:39)
Connect With Marcus:
Website: marcussheridan.com
LinkedIn: Marcus Sheridan
Next Step — Build Your 90-Day Trust Plan
Your old playbook won’t save you — but the TrustLeader Framework can.
Take the free TrustLeader Assessment to:
- Identify your organization’s biggest trust gaps
- Understand where you fall across the 3 layers of trust
- Get a personalized roadmap for your next 90 days
👉 Take the Free TrustLeader Assessment
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