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#16 Gernot Schwendtner on Internationalization
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In today's episode, we discuss Internationalization with our guest Gernot Schwendtner. Gernot is the founder of WeGrow, a firm specialized in helping startups launching abroad.
Listen out for:
00:40: Background
2:55: Common Mistakes of Internationalization
7:20: The right time to expand
9:40: Where to expand?
17:40: Expanding to Germany
19:10: Internationalization Playbook
24:40: How much time does it take to test a market?
29:15: To how many countries expand at the same time?
33:40: Head of Internationalization
28:00: Models for Internationalization
40:10: Hire local departments or internationalize remotely?
42:40: SWAT teams
46:10: Five personal learnings on internationalization
41:40 Content recommendations
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