Ep 37: Digital dreams and monetisation streams

50:42
 
Share
 

Manage episode 206473821 series 1093888
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

Leaders Week New York kicked off this year with the SAP Sports Forum at the software giant's Hudson Yards HQ.

On the agenda: the technological revolution in sport and how various platforms and applications are shifting the paradigm in both sports business and sports performance.

On the podcast, a roll-call of insight from a catalogue of sports industry innovators, including:

- Alicia Tillman, CMO, SAP - on her plans to use sport to catapult SAP into the top ten most valuable brands in the world;

- Benno Ruwe, Head of Partnerships, Americas, FC Bayern Munich - on how to identify the 'golden customer';

- Fredi Bobic, Executive Board Member, Eintracht Frankfurt - on how data systems helped the club win this year's DFB Pokal;

- Sean Kundu, VP, New Ventures, San Francisco 49ers - on how data insights have saved millions of dollars at the Levi's Stadium;

- Neda Tabatabaie, VP, Business Intelligence, San Jose Sharks - on retention modelling, insight dissemination and more.

44 episodes available. A new episode about every 19 days averaging 43 mins duration .