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Uefa’s Guy-Laurent Epstein on the Champions League revamp and innovation in football
Manage episode 436674178 series 2489409
Leaders' Editorial Director James Emmett and Content Director David Cushnan hit the studio again for a wander through the sports industry stories of the week.
On the eve of the Uefa Champions League draw, they’re joined by Uefa Marketing Director Guy-Laurent Epstein to help explain the revamped competition format and the reasons behind the changes.
Epstein also discusses partner reaction to the new-look tournament; 30 years of Champions League brand finessing; the rise of the Women’s Champions League; North America’s growing interest in football and what that means for organisations like Uefa; what he’s looking for in an agency partner, as a new sales cycle looms; and the approach to innovation in a football market that prizes tradition.
236 episodes
Manage episode 436674178 series 2489409
Leaders' Editorial Director James Emmett and Content Director David Cushnan hit the studio again for a wander through the sports industry stories of the week.
On the eve of the Uefa Champions League draw, they’re joined by Uefa Marketing Director Guy-Laurent Epstein to help explain the revamped competition format and the reasons behind the changes.
Epstein also discusses partner reaction to the new-look tournament; 30 years of Champions League brand finessing; the rise of the Women’s Champions League; North America’s growing interest in football and what that means for organisations like Uefa; what he’s looking for in an agency partner, as a new sales cycle looms; and the approach to innovation in a football market that prizes tradition.
236 episodes
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