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#49: Brady Shearer - A Checklist for Storytelling
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ABOUT BRADY SHEARER Brady is a videographer & motion graphics designer living in Niagara Falls, Ontario, Canada with his wife. He is the creator of the company Prochurchtools.com, a site that provides church leaders with creative skills, pro tips & practical tools for communications, video, & design. Brady loves the Toronto Blue Jays & San Francisco 49ers and enjoys classic sitcoms & The Simpsons. LISTEN NOW iTunes - Episode #49: Brady Shearer - A Checklist for Storytelling Google Play - Episode #49: Brady Shearer - A Checklist for Storytelling GUEST LINKS Brady Shearer Twitter Brady Shearer Facebook Brady Shearer Instagram bradyshearer.com Prochurchtools.com MENTIONED LINKS kindred.com Propresenter prochurchtools.com The Ultimate Guide to Snapchat for Churches Prochurchtools Academy Gary Vaynerchuk A CHECKLIST FOR STORYTELLING Why Storytelling? People love storytelling because it is scientifically proven to be the most powerful form of human communication and the only form of communication that causes the brain to truly focus. The best way to grab people's attention is with a story. “Attention is the most valuable commodity a church can have.” Jesus spent approximately 35% of his recorded teaching ministry telling stories. How to Craft a Story: A Formula for Storytelling 1. A lead with a problem: lead character with tension/issue, "inciting incident" 2. A mentor with a blueprint: someone who has been there before, empathizes, comes alongside character to help with problem 3. The results from lead's decision: climax of the story Storytelling doesn't change, regardless of the platform (verbal, podcast, social media, etc.) If you learn how to be a great storyteller, you won't have difficulty with changing communication platforms. Any great story follows the "Story of Jesus" story arc. How to use Storytelling in Multiple Avenues Grabbing Attention: Where do people already pay attention? Social media & the internet. Don’t “fall in love” with one single platform and refuse to move on and utilize other platforms in the future. Go where the people are, don't wait for people to come to you. Developing Replicable Systems Ninety-five percent of what you do can be done by somebody else (replicable systematics). The last 5% is all you, your unique way of telling a story. Storytelling is entirely universal and it comes naturally to everyone. Understanding the framework of storytelling to follow allows you to develop systems that others can utilize. Staying Relevant with Changing Platforms Build a solid audience Tell great, compelling stories Master storytelling and the material will be transferable between all platforms There are unique customs with each platform, but storytelling remains the bedrock of communication. CONTACT Brady Shearer Twitter Brady Shearer Facebook Brady Shearer Instagram SUBSCRIBE to the Creative Sheep Podcast On the Creative Sheep Podcast, we talk to people who are good at what they do to inspire leaders to get better. Don't miss an episode. SUBSCRIBE now!
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