Encore: Stan Novack Innovator for HMSHost Going Global: Beyond Franchising


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HMSHost was the first to introduce brands into airport and travel plaza environments in the early 1980s. Today, the company has more than 300 international, regional and proprietary brands in its concept portfolio, including exclusive relationships with brands consumers prefer such as Starbucks Coffee thanks to leaders like Stan Novack. An innovator in casual dinning, Mr. Novack is recognized as one of “The Marketing 100” by Advertising Age, Mr. Novack was responsible for the creation, development, and implementation of the “Cheers” branded theme restaurant concept based on the television series. He leads HMSHost’s creative teams to develop proprietary branded concepts such as FOX Sports Sky Box, Jose Cuervo Tequilería, Casa Bacardi, and Dewar’s Clubhouse among others. Join Stan Novack as he shares a top performer’s view on both franchising and branding during this segment in Going Global: Beyond Franchising

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