Encore: The Art of Woo: Using Strategic Persuasion to Sell Your Ideas.


Manage episode 169246201 series 1243390
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
No! It’s a word few of us like to hear, especially when presenting an idea we feel very enthusiastic about. So how do people like Andy Grove and Bono know how to persuade others so effectively? What can we learn about effective persuasion and why what you say may not be as important as “how you say it”? What makes someone a “good persuader”? Do senior executives really need to “woo” anyone? Can’t they just use their authority and influence to make things happen? How often have you seen business people use numbers and facts to get people on board- Are they really effective or not? Find these answers and more in this show featuring award winning author Mario Moussa, PhD on the subject of his new book ”The Art of Woo: Using Strategic Persuasion".

1362 episodes available. A new episode about every 6 days averaging 56 mins duration .