EP62: Finding Your Brand Story - An interview with Kate Browne

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By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

This week we talk with Dr. Kate Browne in depth about how to find or share your brand story. Kate is a storytelling strategist and writing consultant who helps entrepreneurs find and share their brand stories in an honest, unforgettable way. She also founded Taking Up Space, an online self-care advocacy project, to empower consumers to think critically about the rhetoric of health, wellness, and fitness marketing.

Episode Highlights

  • Defining brand story and why it matters
  • Alot of companies do “phone book marketing”, in essence confusing the internet with a phonebook.
  • It’s not just about your service, it’s about the whole experience that customers are going to have with your business
  • How a company can get started on creating their brand story.
  • The Hero’s Journey as it pertains to your brand story and why you need conflict and a resolution to that conflict in your brand story.
  • Watch the TED Talk on Kate’s website at: https://katebrowne.net/

Dr. Kate Browne

Dr. Kate Browne is a storytelling strategist and writing consultant who helps entrepreneurs find and share their brand stories in an honest, unforgettable way. Kate also founded Taking Up Space, an online self-care advocacy project, to empower consumers to think critically about the rhetoric of health, wellness, and fitness marketing. Her TEDx Talk, “How I Found Real Fitness Inspiration: Saying ‘No’ to Fitspo” shows how autobiographical marketing tactics of the 19th century freak show influence advertising in the fitness industry today. Kate is also a proud preschooler’s mom, an iced coffee enthusiast, and is writing the first academic book on her favorite sitcom, Golden Girls.

Follow Kate online at:

Web: katebrowne.net

FB: Taking Up Space

IG: @takeupspacewithkate

101 episodes available. A new episode about every 9 days averaging 37 mins duration .