Ep 100: Marketing Analytics in Tech, Ian Murdock, Senior Manager @Twilio


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Ian Murdock, Senor Manager of Marketing Analytics at cloud communications platform company, Twilio, describes in detail what a Marketing Analyst in Tech does. Good listen for anyone interested in Data and Tech. Ian has a B.S. in Electrical Engineering from University of Houston, and MBA from Wharton, University of Pennsylvania. Some of the areas that Ian touches upon include: 1. Why Ian got interested in Analytics 2. What is Marketing Analytics 3. Examples of projects someone in this function might work on 4. Stages in a typical project 5. How analytics should drive decision making 6. Typical day in the life 7. How is success measured - timeliness, quality of analysis and ability to communicate 8. Interesting and challenging aspects of the job 9. Examples of tools he uses - R, SQL, Python, Visualization tools 10. Not so interesting aspects of this job - how if your insights are unexpected, there can be a lot of resistance, and you really need to figure out how to persuade people 11. Difference between Analytics and Data Science 12. Career progression 13. Skills/Qualities in someone who is good at this job - comfort with numbers, ability to learn new tools and languages needed for the job, communication and curiosity 14. Typical background 15. Helpful resources for interested candidates 16. 3 questions you can ask yourself to assess if you will like the job 17. Tips for applying for similar jobs Thank you for listening!! Follow the show on Twitter @LED_Curator Website www.learneducatediscover.com/ Like us on FaceBook at www.facebook.com/learneducatediscover/ Email us at hello@learneducatediscover. We will reply!! Subscribe to the show on iTunes itunes.apple.com/us/podcast/learn…ver/id1049159321

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