Manage episode 244551042 series 87928
Many attorneys’ marketing strategies focus on generating a high volume of leads, but is that really the best way to grow a business? Chris Anderson and Karin Conroy think not! Karin shares her key steps for helping lawyers connect with the right clients: insight, intake, and discovery. They outline how to filter down leads to find the best matches for your firm, what to do when you progress from lead to client, and how to curate meaningful client relationships throughout the process.
Karin Conroy is a legal marketing consultant at Conroy Creative Counsel.