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Rebranding! Sometimes even the Galactic Empire needs a zhoosh!
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Manage episode 178952575 series 1435510
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EXCERPT: When I watched JJ Abrams reboot of Star Trek, my inner art director was sporting a chubby almost the entire film. But when watching Episode 7, The Force Awakens, though generally excited, I was feeling that art director nervously critiquing a proximity to the original 3 films that he was almost plagrizing scenes and not rebooting this franchise with the same sophistication as the first new Star Trek. Sorry JJ. ...
... When we are in real transitional times like we are now. Im talking real life now and real transitional times like now. We need to be cautious of simple rebranding tricks.
We are in one of those major human shifts again. And there will be tremendous retooling of terms for people and places that want to look like they're part of the new revolution but aren't actually. Please! do not be fooled by a bit of rebranding. Everything is changing! Do not buy yourself another year at the company or fool yourself into thinking you just need to muscle down a bit harder to get through a temporary soft spot in business.
Politically speaking, rebranding has been occurring for decades now. Terms like conservative and liberal are now used in ways that most have come to understand definitions that are flat out wrong. Alignments of terms and organizations such as the Republican and fiscally conservative is insanity if you do some research and look up actual statistical government spending over the last half a century. Why do you think the GOP was bringing up Abe Lincoln again after 151 years. Yes, he was president over 150 years ago. If an organization has to go back more than a decade to point out their best qualities, um, you better look a bit closer at that organization. They probably are not what they used to be. ...
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