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Ian Barnard - Measuring awareness
Manage episode 295285069 series 2080152
Content provided by Stef Hamerlinck. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stef Hamerlinck or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, I talk with Ian Barnard, a marketer from Canada that specializes in SMEs and non-profit organizations. We take a deep dive into measuring awareness and salience. What tools and techniques to use, what to be mindful of, and a lot more. It's a great hands-on episode so I think you'll enjoy it!
Ian on Twitter
If you're interested in the brand strategy research course, please subscribe here.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
165 episodes
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Manage episode 295285069 series 2080152
Content provided by Stef Hamerlinck. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stef Hamerlinck or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, I talk with Ian Barnard, a marketer from Canada that specializes in SMEs and non-profit organizations. We take a deep dive into measuring awareness and salience. What tools and techniques to use, what to be mindful of, and a lot more. It's a great hands-on episode so I think you'll enjoy it!
Ian on Twitter
If you're interested in the brand strategy research course, please subscribe here.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
165 episodes
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Similar to Let's talk branding
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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