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Michael Johnson - Branding with purpose

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Manage episode 231283486 series 2080152
Content provided by Stef Hamerlinck. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stef Hamerlinck or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode I talk with one of my branding heroes, Michael Johnson, founder of Johnson Banks, author of Branding in five and a half steps and thought leader on brand strategy and design. We take a deep dive into brand strategy, design and how to bridge that gap.


Michael's latest book: Now try something weirder is coming out by the end of may but you can get a chance to win an exclusive hand-signed copy before it releases. Join the give-away here.


We talk about:



  • Michael's agency: Johnson Banks

  • The Shelter rebrand

  • Michael's book: Branding in 5 and a half steps

  • How to move beyond jargon and talk about strategy

  • The difference between being a strategist and being a designer

  • How to inspire creative directions

  • How design can affect the strategy

  • Michael's new book: Now try something weirder. You can pre-order it here or join the give-away here to get a chance at winning an early copy.

  • Where do idea's come from?

  • A german stage and a series of penis pictures by Erik Kessels

  • Michael's talk at typo Berlin

  • Why you need to try something weirder

  • How you can present design options

  • Why you need to learn how to write

  • Tone of voice and messaging


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
  continue reading

157 episodes

Artwork
iconShare
 
Manage episode 231283486 series 2080152
Content provided by Stef Hamerlinck. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stef Hamerlinck or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode I talk with one of my branding heroes, Michael Johnson, founder of Johnson Banks, author of Branding in five and a half steps and thought leader on brand strategy and design. We take a deep dive into brand strategy, design and how to bridge that gap.


Michael's latest book: Now try something weirder is coming out by the end of may but you can get a chance to win an exclusive hand-signed copy before it releases. Join the give-away here.


We talk about:



  • Michael's agency: Johnson Banks

  • The Shelter rebrand

  • Michael's book: Branding in 5 and a half steps

  • How to move beyond jargon and talk about strategy

  • The difference between being a strategist and being a designer

  • How to inspire creative directions

  • How design can affect the strategy

  • Michael's new book: Now try something weirder. You can pre-order it here or join the give-away here to get a chance at winning an early copy.

  • Where do idea's come from?

  • A german stage and a series of penis pictures by Erik Kessels

  • Michael's talk at typo Berlin

  • Why you need to try something weirder

  • How you can present design options

  • Why you need to learn how to write

  • Tone of voice and messaging


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
  continue reading

157 episodes

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