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Michael Johnson - Branding with purpose
Manage episode 231283486 series 2080152
In this episode I talk with one of my branding heroes, Michael Johnson, founder of Johnson Banks, author of Branding in five and a half steps and thought leader on brand strategy and design. We take a deep dive into brand strategy, design and how to bridge that gap.
Michael's latest book: Now try something weirder is coming out by the end of may but you can get a chance to win an exclusive hand-signed copy before it releases. Join the give-away here.
We talk about:
- Michael's agency: Johnson Banks
- The Shelter rebrand
- Michael's book: Branding in 5 and a half steps
- How to move beyond jargon and talk about strategy
- The difference between being a strategist and being a designer
- How to inspire creative directions
- How design can affect the strategy
- Michael's new book: Now try something weirder. You can pre-order it here or join the give-away here to get a chance at winning an early copy.
- Where do idea's come from?
- A german stage and a series of penis pictures by Erik Kessels
- Michael's talk at typo Berlin
- Why you need to try something weirder
- How you can present design options
- Why you need to learn how to write
- Tone of voice and messaging
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
157 episodes
Manage episode 231283486 series 2080152
In this episode I talk with one of my branding heroes, Michael Johnson, founder of Johnson Banks, author of Branding in five and a half steps and thought leader on brand strategy and design. We take a deep dive into brand strategy, design and how to bridge that gap.
Michael's latest book: Now try something weirder is coming out by the end of may but you can get a chance to win an exclusive hand-signed copy before it releases. Join the give-away here.
We talk about:
- Michael's agency: Johnson Banks
- The Shelter rebrand
- Michael's book: Branding in 5 and a half steps
- How to move beyond jargon and talk about strategy
- The difference between being a strategist and being a designer
- How to inspire creative directions
- How design can affect the strategy
- Michael's new book: Now try something weirder. You can pre-order it here or join the give-away here to get a chance at winning an early copy.
- Where do idea's come from?
- A german stage and a series of penis pictures by Erik Kessels
- Michael's talk at typo Berlin
- Why you need to try something weirder
- How you can present design options
- Why you need to learn how to write
- Tone of voice and messaging
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
157 episodes
All episodes
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