My biggest fears as a brand strategist

Let's talk branding

In this solo episode I take a deep, therapeutic dive into the fears we have as strategists. I discuss things like the imposter syndrome, niching, T-shaped profiles, and how to cross the valley of despair.

Here are the 7 fears:

1. I'm not good enough
   • In over my head
   • Imposter syndrome
   • Just be a designer
   • Counter: CLients are happy - Creative recognition
2. I don't really understand
   • There are other strategists out there, the big boys, that really do it
   • Every day new knowledge, frameworks, rebates
   • Totaly different opinions
   • Branding and marketing folk
   • I have an inquisitive nature, so I want to get the full thing
   • Counter: Crossing the Mount stupid - Valley of despair - Slope of enlightened - Dunning kruger effect
3. I'm in the wrong market
   • I work with small brands
   • The big brands aren't really my cup of tea
   • FMCG space - vs B2B space?
   • Counter: Seeing what works across markets is really interesting, ads breadth
4. I'm a jack of all trades
   • Can you really be a strategist and designer
   • Can you really understand the full scope of marketing branding?
   • Counter: T-shaped
5. It doesn't really matter
   • In execution, things happen the way they happen
   • Lot's of research just floating around in space, no trajectory
   • It's the excessive stuff that gets you there
6. I'm doing this for me
   • I want to sound smart, ego talking
   • Just get down to work
   • Taking the time to take a step back has value
7. I'm learning from the wrong people
   • Maybe my heroes are wrong?

This episode is sponsored by Latana, the AI-powered brand tracking tool.

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