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Paul Feldwick - Why does the pedlar sing?

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Manage episode 303758272 series 2080152
Content provided by Stef Hamerlinck. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stef Hamerlinck or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, I talk with a personal hero, Paul Feldwick. Paul is the author of game-changing books 'The anatomy of Humbug' and 'Why does the pedlar sing?'. His views on advertising and brand-building are truly unique. The power of 'fame' and entertainment is something that is often ignored in a world where we want to do 'serious' stuff. Paul brings us back to the true origins of branding, the circus.

This episode is sponsored by Latana, the AI-powered brand tracking tool.

If you are interested in the brand strategy research course mentioned in the show, go check out the course here and get a free chapter. Subscribe to the newsletter here to stay updated on new courses and products.


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
  continue reading

159 episodes

Artwork
iconShare
 
Manage episode 303758272 series 2080152
Content provided by Stef Hamerlinck. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stef Hamerlinck or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, I talk with a personal hero, Paul Feldwick. Paul is the author of game-changing books 'The anatomy of Humbug' and 'Why does the pedlar sing?'. His views on advertising and brand-building are truly unique. The power of 'fame' and entertainment is something that is often ignored in a world where we want to do 'serious' stuff. Paul brings us back to the true origins of branding, the circus.

This episode is sponsored by Latana, the AI-powered brand tracking tool.

If you are interested in the brand strategy research course mentioned in the show, go check out the course here and get a free chapter. Subscribe to the newsletter here to stay updated on new courses and products.


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com
  continue reading

159 episodes

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