Where should I focus my energy if I have limited time for marketing?

Letters From A Hopeful Creative

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11M ago 1:14:09

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In today’s episode we dive into this letter from a listener:

I’m so happy you two are back! I listened to your podcast a few years ago when I was dreaming about creating a business, and now I’m actually starting one, so it’s perfect timing for me. I have a chronic illness that only allows me to work about 2 hours a day most days (although it fluctuates often from 0-4 hours). I just finished creating my website a few weeks ago, so I’m starting from scratch, and I’m trying to figure out how to manage the marketing side of things because I find social media extremely draining.

Realistically, I think I can dedicate one day a week to marketing without it taking away too much creative time, so I’m wondering, where should I focus my energy? Are there any social platforms or tools where it’s possible to just show up once a week and actually connect with people? I am a pretty extreme introvert, so anytime I try to do more than that, or a little each day instead, I just can’t function. I need fully uninterrupted days to get into the creative flow. I have put some time into SEO that will hopefully start working in a few months. I’ve also started a blog and I’m posting each one to Pinterest, but I’m just wondering if you have any other ideas? I’m not looking for overnight results - I’m definitely in the slow lane, as Jen would say. I’d love to hear your thoughts.

- Claire

In today’s episode we share our encouragement for how we would prioritise our marketing energy with limited time, why marketing is not a sure science but instead just one big experiment, and what marketing tasks we would prioritise at different stages of business too.

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And the beautiful illustration Emily Charlotte Powell sent to us:

Letters From A Hopeful Creative is produced by Sonics Podcasts

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