How Slack Does Marketing

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By Eric Siu. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

What makes good marketing? On a quest to answer this question, we turned to one of the most well established brands in the world to discover the digital marketing strategy behind the app and how marketing works for Slack.

Tune in to hear Eric Siu share his insight into Slack's website to look deep at one of the best marketing campaign strategies around as well as to use the content marketing strategy of the Slack team to provide a marketing plan example for those of you watching at home.

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