Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And weβre on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the βaha!β moments they experience and the pivotal decisions theyβve made, all in the name of growth. And weβre not just talking about revenue growth that goes up and to the right β weβll also discuss how they improve th ...
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17. How to create demand before building supply in your new startup
Manage episode 265803311 series 2628829
Content provided by Debra Boulanger, The Great Do-Over, Inc. and Deb Boulanger. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Debra Boulanger, The Great Do-Over, Inc. and Deb Boulanger or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
π Meet Jessica Korthuis 00:42 π Creating demand before you create a supply. 04:44 β No market need β the #1 reason for business failures. 07:11 π How do you find an ideal buyer? 10:46 π£ The long and winding road of entrepreneurship: trial and error. 13:19 π Minimal Viable Product: getting the first offer. 15:56 π Finding validation for your product. 18:15 π βDoneβ is better than βPerfectβ: test, refine, improve. 21:42 π¬ So what do you do after the MVP? 23:15 π₯ How to amplify your marketing? 27:00 πͺ Serving the people you love to serve. 30:42 π₯ Building your community. 32:49 π» Sohuis educational platform and membership community: https://sohuis.com/35:29 π¬ Find Jessica on Instagram @SOHUISINC 38:03
172 episodes
Share
Manage episode 265803311 series 2628829
Content provided by Debra Boulanger, The Great Do-Over, Inc. and Deb Boulanger. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Debra Boulanger, The Great Do-Over, Inc. and Deb Boulanger or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
π Meet Jessica Korthuis 00:42 π Creating demand before you create a supply. 04:44 β No market need β the #1 reason for business failures. 07:11 π How do you find an ideal buyer? 10:46 π£ The long and winding road of entrepreneurship: trial and error. 13:19 π Minimal Viable Product: getting the first offer. 15:56 π Finding validation for your product. 18:15 π βDoneβ is better than βPerfectβ: test, refine, improve. 21:42 π¬ So what do you do after the MVP? 23:15 π₯ How to amplify your marketing? 27:00 πͺ Serving the people you love to serve. 30:42 π₯ Building your community. 32:49 π» Sohuis educational platform and membership community: https://sohuis.com/35:29 π¬ Find Jessica on Instagram @SOHUISINC 38:03
172 episodes
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Similar to Life After Corporate
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And weβre on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the βaha!β moments they experience and the pivotal decisions theyβve made, all in the name of growth. And weβre not just talking about revenue growth that goes up and to the right β weβll also discuss how they improve th ...
…
continue reading
This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
…
continue reading
Hosted by Adam Posner, where he interviews top experts, entrepreneurs and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth and other world-class amazing humans on their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the Founder and Managing Director @ NHP Talent Gr ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
…
continue reading
Kipp Bodnar (HubSpotβs CMO) and Kieran Flanagan (Zapierβs CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way youβll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Hosts Isaac Butler, Ronald Young Jr., and June Thomas interview creative people about how they write, compose, paint, and more.
…
continue reading
An archive of each full weekday episode of the award-winning program presented by Bruce Whitfield.
…
continue reading
Player FM - Podcast App
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