Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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#10 DIRECTV NOW
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Manage episode 165296854 series 125030
Content provided by Life at AT&T and Life at AT. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Life at AT&T and Life at AT or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
DIRECTV NOW is our new over-the-top streaming entertainment product, and it will soon be out in the market. Simply put, customers will be able to use DIRECTV NOW to watch live and on-demand content on many of their devices – TV, smartphone, tablet, etc. – anywhere with an internet connection. Earlier this year, DIRECTV NOW was just a good idea. That’s when our user experience teams get to work. In this month’s Life at AT&T podcast, you’ll get to hear how important customer input is in designing our new entertainment products. Danielle Hammond is one of our customer testers and Bethany Fenton leads the design team behind our new DIRECTV products.
…
continue reading
18 episodes
MP3•Episode home
Manage episode 165296854 series 125030
Content provided by Life at AT&T and Life at AT. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Life at AT&T and Life at AT or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
DIRECTV NOW is our new over-the-top streaming entertainment product, and it will soon be out in the market. Simply put, customers will be able to use DIRECTV NOW to watch live and on-demand content on many of their devices – TV, smartphone, tablet, etc. – anywhere with an internet connection. Earlier this year, DIRECTV NOW was just a good idea. That’s when our user experience teams get to work. In this month’s Life at AT&T podcast, you’ll get to hear how important customer input is in designing our new entertainment products. Danielle Hammond is one of our customer testers and Bethany Fenton leads the design team behind our new DIRECTV products.
…
continue reading
18 episodes
All episodes
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