#49 The Man Behind The Brands | Jamal Benmiloud, Founder of EARN Studios | Ex VP Marketing Monster & Redbull


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By LIFE DESIGN DIARIES, Ross Menghini, and Lucy Menghini. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

“How can brands be built with customers” - Jamal Benmiloud

This week we’re thrilled to welcome a fantastic marketer and business owner, Jamal Benmiloud.

Jamal has had a glowing career. Having risen to become Head of Marketing at Redbull and VP Marketing at Monster Energy, he decided to stretch himself even further and start his own consultancy, EARN Studios.

Now Jamal works at Non Executive Director at Huel, a company we know well from episode #34 with Huel founder Julian Hearn.

This episode is one of our favourites by far! There is so much to learn from Jamal’s approach to business and life in general. In particular, we discuss:

  • His and his wife’s goal setting process - a really interesting process
  • Starting and maintaining a lean operation
  • Challenging the conventions of marketing agencies
  • His experience writing his new book, Brand Love
  • How Jamal approaches business ideas
  • Some of the more challenging times when running your own business



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Lucy & Ross Menghini

53 episodes