182: 5 Tips to Optimize YouTube Advertising with Jenn Beninger

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Hey hey! Welcome to episode 182 of Life on Fire. If you want to get more leads for your business and reach more people you have to know how to effectively market yourself. And one of the hottest ways to do that is YouTube advertising.

On this edition of Life on Fire I’ve brought YouTube advertising expert Jenn Beninger on to talk about the 5 ways to optimize YouTube advertising and grow your leads, your audience and your business.

In this episode you’ll hear:

  • What are the 3 ways to research keywords? (2:00)
  • What is an in-stream ad and when should you use it? (4:15)
  • Jenn shares a super secret tip just for you! (6:50)
  • How to read your viewership numbers, and why it’s important. (8:00)
  • What are specific ways to make an authentic video? (11:00)
  • And so much more!

Jenn is one of the best and brightest I know when it comes to YouTube marketing. She knows the ins and outs of making these types of ads work for you, and today she breaks down her top 5 tips to doing so.

1. Research your keywords.

When people are looking for something online they typically type in the words “how to” followed by the word or phrase they are searching for. People do this on Google and on YouTube. If you know what word or phrases they are searching for you you’ll then know how to reach them.

Jenn gives three specific ways to find those keywords using Google analytics, and YouTube. She also explains how many searches and views you should be looking for too.

2. Choose the type of ad you’re going to run.

Now that you have your keywords and your video ready you will decide if you should run an in-stream ad. A good rule of thumb to follow is if you have a great video simply create a 15 to 30 second intro for the video and run an ad with that. Jenn says doing so and using an in-stream ad will give you the most bang for your buck!

3. Connect all of your accounts.

You want all of your accounts to be connected so you know what works and what doesn’t with your ads. To do this go to google.analytics.com and get your unique code. Then take that code and put it in your Adwords account. Next make sure your YouTube channel is connected and your web site too.

It’s important to do this because you have to know where your people on youtube are coming from so you can be sure you reach more of them.

And Jenn’s super secret tip she shares is this: go under Adwords and in the tools section find the button that says conversion pixel. Next create the pixel and add it to your thank you page (or ask your web person to do it for you). Now you can track dollar for cent what is happening on your youtube channel!

4. Read your numbers.

Now that you are up and running with your ads pay attention to who is watching. You can do this by looking at your Adwords account and paying attention to your demographics.

If your ads are running to 18-24 year olds but they are not watching your ads and your market is 30-45 year olds, turn off the ads for the 18-24 year old group. If a group isn’t in your target market and they aren’t watching the ads turn off the ads! Save yourself money and target the people who are watching and are the people you want to reach.

5. Create real, authentic videos.

All the effort and planning in the world won’t do you any good if the videos you make aren’t really you. If you get in front of the camera and are trying to be someone else you won’t connect with your audience. So don’t make videos based on what you think other people want to hear about or subjects that seem popular at the moment - make videos that reflect who you are, what you stand for and what you are giving to the world.

On today’s show Jenn also explains why you don’t have to be perfect on camera to create a great, compelling video. She is a fountain of knowledge on what works and what doesn’t when it comes to YouTube advertising. Get ready to dive deep and take some notes on episode 182 of Life on Fire!

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