Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Ep 27: Aligning Field Marketing & B2B Sales to Drive Revenue (with Nick Bennett, Head of Field Marketing, Clari)
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Manage episode 269105068 series 2617436
Content provided by Hippo Video. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hippo Video or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
• The basics of field marketing • A day in the life of a field marketer • Should SDRs report to sales or marketing? • The importance of sales and field marketing alignment and the best practices to do it • The impact of the pandemic on field marketing • How do field marketing people transition or pivot from field marketing? • Do virtual events (webinars, summits, coffee catchups, customer sessions) have any impact on field marketing? • How to develop an actionable field marketing strategy? • Some of the best field marketing event ideas you can execute ______________________ To know more about Nick: linkedin.com/in/nickbennett1 Follow Nick on Twitter: https://twitter.com/NickB2005 Visit: https://bit.ly/3004nkM to get updates on the upcoming episodes. Learn more about Hippo Video: www.hippovideo.io Tweet us @thehippovideo
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74 episodes
MP3•Episode home
Manage episode 269105068 series 2617436
Content provided by Hippo Video. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hippo Video or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
• The basics of field marketing • A day in the life of a field marketer • Should SDRs report to sales or marketing? • The importance of sales and field marketing alignment and the best practices to do it • The impact of the pandemic on field marketing • How do field marketing people transition or pivot from field marketing? • Do virtual events (webinars, summits, coffee catchups, customer sessions) have any impact on field marketing? • How to develop an actionable field marketing strategy? • Some of the best field marketing event ideas you can execute ______________________ To know more about Nick: linkedin.com/in/nickbennett1 Follow Nick on Twitter: https://twitter.com/NickB2005 Visit: https://bit.ly/3004nkM to get updates on the upcoming episodes. Learn more about Hippo Video: www.hippovideo.io Tweet us @thehippovideo
…
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74 episodes
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