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Episode 12 – Marketing & Sales: Converting Non-Programmers

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Content provided by TRSA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TRSA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Marketing and sales leaders from many of the linen, uniform and facility services industry’s largest companies, including Jim Divers, director of sales and marketing at Alsco; Ryan Flaherty, vice president of sales, marketing and business development at Aramark Uniform Services; Dave Katz, senior vice president of sales and marketing at UniFirst; and Bob Mitchell, senior vice president and chief marketing officer at Cintas, discuss converting non-programmers to uniform renters; expanding the market for linen, uniform and facility services; innovations in sales and marketing; and more. TRSA President and CEO Joseph Ricci moderated the discussion, titled “Identifying and Expanding Markets: Converting Non-Programmers,” at TRSA’s Marketing and Sales Summit, held in December 2018 at Caesar’s Palace in Las Vegas.

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65 episodes

Artwork
iconShare
 
Manage episode 227280332 series 2424393
Content provided by TRSA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TRSA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Marketing and sales leaders from many of the linen, uniform and facility services industry’s largest companies, including Jim Divers, director of sales and marketing at Alsco; Ryan Flaherty, vice president of sales, marketing and business development at Aramark Uniform Services; Dave Katz, senior vice president of sales and marketing at UniFirst; and Bob Mitchell, senior vice president and chief marketing officer at Cintas, discuss converting non-programmers to uniform renters; expanding the market for linen, uniform and facility services; innovations in sales and marketing; and more. TRSA President and CEO Joseph Ricci moderated the discussion, titled “Identifying and Expanding Markets: Converting Non-Programmers,” at TRSA’s Marketing and Sales Summit, held in December 2018 at Caesar’s Palace in Las Vegas.

  continue reading

65 episodes

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