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Social Selling at Red Hat – Interview with Liesl Mathis Towner – EP. 122 - Linking Into Sales
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Manage episode 194521534 series 18803
Liesel Mathis Towner leads the global Employee Advocacy and Social Selling program for Red Hat. In her role, she helps Sales understand the value social selling and the impact of social networking to scale their business.
In this interview, Martin Brossman and Greg Hyer talk with Liesel Mathis Towner to understand how Red Hat has been using social selling techniques, including content curation and social networks, to scale their sales efforts and adapt to this new buying behavior.
About Red Hat
As of June 2017, Red Hat helps more than 90% of Fortune 500 companies solve business challenges, align their IT and business strategies, and prepare for the future of technology.
Social Selling News
- Instagram releases new direct messaging app for iOS and Android: https://www.producthunt.com/posts/direct-by-instagram
- SnapChat separates the social and the media feeds: https://www.recode.net/2017/11/29/16712406/snapchat-redesign-app-personal-evan-spiegel
- LinkedIn Falls Foul of the Electronic Frontier Foundation: http://fudzilla.com/news/45200-linkedin-falls-foul-of-the-electronic-frontier-foundation
- Instagram Now Lets You Follow Hashtags in Your Main Feed: https://www.macrumors.com/2017/12/12/instagram-follow-hashtags/
- Check out Pitch.Me to help make better introductions
B2B Social Selling Training Online
Visit SocialSelling.Training to access the most comprehensive online social selling training available. Start your training off for with two courses; Linking Profile Fundamental for the Social Seller and Twitter Profile Fundamentals for the Social Seller. In addition, we will show you how the path to social selling was blazed in our “Introduction to Social Selling” lesson. These courses are free and will be updated as changes are rolled out to LinkedIn and Twitter. Visit SocialSelling.Training to register today.
Audio Run-time: 00:50:41
The Social Selling Podcast by Linking into Sales is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support sales and buying cycles and help them become more proficient in social selling.
- Follow us on Twitter: Twitter.com/linkingin2sales
- Join our LinkedIn Group: https://www.linkedin.com/groups/2450586
- Add us to your Google+ Circle: https://plus.google.com/+LinkingIntoSales
- Subscribe to us on YouTube: https://www.youtube.com/LinkingSales
- Talk with us on Facebook: Facebook.com/linkingintosales
The post Social Selling at Red Hat – Interview with Liesl Mathis Towner – EP. 122 appeared first on Linking Into Sales.
154 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on August 22, 2019 02:34 (). Last successful fetch was on February 23, 2019 12:10 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 194521534 series 18803
Liesel Mathis Towner leads the global Employee Advocacy and Social Selling program for Red Hat. In her role, she helps Sales understand the value social selling and the impact of social networking to scale their business.
In this interview, Martin Brossman and Greg Hyer talk with Liesel Mathis Towner to understand how Red Hat has been using social selling techniques, including content curation and social networks, to scale their sales efforts and adapt to this new buying behavior.
About Red Hat
As of June 2017, Red Hat helps more than 90% of Fortune 500 companies solve business challenges, align their IT and business strategies, and prepare for the future of technology.
Social Selling News
- Instagram releases new direct messaging app for iOS and Android: https://www.producthunt.com/posts/direct-by-instagram
- SnapChat separates the social and the media feeds: https://www.recode.net/2017/11/29/16712406/snapchat-redesign-app-personal-evan-spiegel
- LinkedIn Falls Foul of the Electronic Frontier Foundation: http://fudzilla.com/news/45200-linkedin-falls-foul-of-the-electronic-frontier-foundation
- Instagram Now Lets You Follow Hashtags in Your Main Feed: https://www.macrumors.com/2017/12/12/instagram-follow-hashtags/
- Check out Pitch.Me to help make better introductions
B2B Social Selling Training Online
Visit SocialSelling.Training to access the most comprehensive online social selling training available. Start your training off for with two courses; Linking Profile Fundamental for the Social Seller and Twitter Profile Fundamentals for the Social Seller. In addition, we will show you how the path to social selling was blazed in our “Introduction to Social Selling” lesson. These courses are free and will be updated as changes are rolled out to LinkedIn and Twitter. Visit SocialSelling.Training to register today.
Audio Run-time: 00:50:41
The Social Selling Podcast by Linking into Sales is a professional development podcast geared towards sales and marketing professionals that use social media tools and networks to support sales and buying cycles and help them become more proficient in social selling.
- Follow us on Twitter: Twitter.com/linkingin2sales
- Join our LinkedIn Group: https://www.linkedin.com/groups/2450586
- Add us to your Google+ Circle: https://plus.google.com/+LinkingIntoSales
- Subscribe to us on YouTube: https://www.youtube.com/LinkingSales
- Talk with us on Facebook: Facebook.com/linkingintosales
The post Social Selling at Red Hat – Interview with Liesl Mathis Towner – EP. 122 appeared first on Linking Into Sales.
154 episodes
All episodes
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