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The Secret of El Silencio’s Success: Hell’s Angels and Molotov Cocktails

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Manage episode 223795386 series 2168566
Content provided by Julio Pijnappel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julio Pijnappel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Fausto Zapata is Co-Founder and CEO of El Silencio- one of the largest and fastest-growing ultra-premium mezcal brands in the United States. Since starting the brand in 2013, Fausto and his team of master storytellers have overcome fierce competition by using innovative, experiential marketing campaigns, infused with art, and driven by creative ethos. In this episode, Fausto sits down with the Rabobank Beverage team to discuss the secrets of his success and the wild ideas that are propelling El Silencio to the top of the craft spirits world.

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99 episodes

Artwork
iconShare
 
Manage episode 223795386 series 2168566
Content provided by Julio Pijnappel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julio Pijnappel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Fausto Zapata is Co-Founder and CEO of El Silencio- one of the largest and fastest-growing ultra-premium mezcal brands in the United States. Since starting the brand in 2013, Fausto and his team of master storytellers have overcome fierce competition by using innovative, experiential marketing campaigns, infused with art, and driven by creative ethos. In this episode, Fausto sits down with the Rabobank Beverage team to discuss the secrets of his success and the wild ideas that are propelling El Silencio to the top of the craft spirits world.

  continue reading

99 episodes

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