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Why Big Companies Are Going DTC

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Manage episode 289860878 series 2168566
Content provided by Julio Pijnappel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julio Pijnappel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Our guest Wayne Blum is currently Director of US E-Commerce Strategy and Partnerships at Diageo, but before that he led digital for Nestlé Waters and their direct-to-consumer (DTC) business, ReadyRefresh. Wayne joins us to discuss why the world’s biggest brands are interested in going DTC, the challenges they face in the channel, and what’s behind the success of the world’s largest and most profitable DTC programs in the food and beverage world.

For more reading, check out our latest reports on DtC Strategy:

Are You Doing DtC All Wrong? Community Commerce: A New Model for Beverages

  continue reading

99 episodes

Artwork
iconShare
 
Manage episode 289860878 series 2168566
Content provided by Julio Pijnappel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julio Pijnappel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Our guest Wayne Blum is currently Director of US E-Commerce Strategy and Partnerships at Diageo, but before that he led digital for Nestlé Waters and their direct-to-consumer (DTC) business, ReadyRefresh. Wayne joins us to discuss why the world’s biggest brands are interested in going DTC, the challenges they face in the channel, and what’s behind the success of the world’s largest and most profitable DTC programs in the food and beverage world.

For more reading, check out our latest reports on DtC Strategy:

Are You Doing DtC All Wrong? Community Commerce: A New Model for Beverages

  continue reading

99 episodes

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