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137 - OWN Your Difference
Manage episode 337954611 series 2843268
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In this episode Rachel Jenks show us how to shine a spotlight on your unique identity - and then amplify that through authentic, sincere marketing that’s all about nurturing genuine, long-term connections that building trust with the real people you serve.
Rachel is…The Brand Boss. With more than 23 years in Marketing and Communications, Rachel’s passion is empowering business owners to OWN your difference and rock your brand like a Boss.
”Trust comes before transactions. When you create an authentic experience, you build an unstoppable brand.”
Her off-the-beaten-path career journey has spanned multiple roles in various countries, four cities, and three states – including professional ballet, event production, business strategy, national and international public relations, design, communications, and marketing.
She’s had the opportunity to work with organizations of all sizes and industries to amplify the power of their brands through brand strategy, consulting, brand development and design, UI/UX, multi-media, advertising, marketing, live event production, e-learning, 3D animation, video, photography, and art direction.
Rachel is also the host of The Brand Boss Show podcast and YouTube channel, an author, and an in-demand public speaker.
When not in the studio, Rachel can be found hiking the Colorado mountains, playing in her kitchen, or being “supervised” by her Studio Managers, Podcat and Lady Podcat.
To learn more visit www.brandbossstudio.com
In this episode we cover:
3:15 Branding & Marketing Defined
7:14 Falling Flat
8:57 Building Trust
10:00 Identity
10:43 Deep Dive Exercise
17:53 A Complete Experience
19:40 Authenticity
Thanks so much for tuning in again this week. I appreciate you 🙂
Have some feedback you’d like to share? Leave a note in the Feedback section.
Special thanks to Rachel Jenks for being on the show.
If you have a question or comment for a future episode, visit https://www.speakpipe.com/lbovm.
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So long for now and remember to keep moving forward!
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